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DRTV for the travel industry |
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DRTV for the travel industry
Direct Response television is inexpensive media compared to traditional advertisements and can be exploited in many different ways. Travel industries are slowly waking up to the various advantages DRTV offers and are taking advantage of it. With more and more people having access to the internet, it makes perfect sense to put in a website and email address on the DRTV commercial and have people check out the resort features online.
Although DRTV has till now been used to generate orders, the new possibility of getting leads is being explored, with success. DRTV is a cost effective way in which a campaign can be operated on a moderate budget and is one of the most effective ways to drive traffic to the resort website.
DRTV for the travel industry
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