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DRTV for retail and internet sales |
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DRTV Marketing
Before hitting the retail shelves, your product should be on DRTV
If you are contemplating putting a unique product on retail store shelves, first advertise it on Direct Response TV. DRTV
is an excellent medium for driving retail sales. According to an estimate, for every unit sold direct, up to a hundred units are sold in the retail shops. Unlike traditional advertising which is all about brand building, DRTV places more emphasis on demonstration and recall value.
Short form DRTV can be between 30 and 120 seconds long. The length of the commercial (two minutes is still long compared to a 30 second traditional advert) makes sure the viewer is left with no doubt as to the name of the product or what it looks like. Even if they do not decide to buy it as soon as they see the commercial, they can be motivated to buy it when they see it on the shelf at the local store or supermarket. This is particularly true for houseware products.
DRTV Marketing
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