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Direct Response TV marketing – Is it for you? |
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DRTV Marketing
Short form DRTV (Direct Response ads that are between 30 and 120 seconds long) is a fast growing medium for all enterprises, big and small. What was formerly seen as the exclusive domain for small time manufacturers of, at best, innovative and at worst, bizarre products is today a lucrative advertising means for a wide range of businesses.
In recent years, DRTV has also driven sales through another medium – the internet. Many DRTV spots carry not only an 800 number but also a website address. In fact, up to 25 percent of the sales of products advertised on DRTV spots are now conducted through websites. So if you have a unique product, and a website as well, DRTV is the perfect mode of advertising for you.
DRTV Marketing
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